The 4 W’s and 1 H of WooCommerce
The recent indoctrination of WooCommerce into Facebook, a WordPress plugin which is compatible with a wide variety of merchants, represents an evolution in Facebook advertising thanks to the very few, but noticeable and impactful, differences between WooCommerce and traditionally used e-commerce solutions. Henceforth, I feel that it is time to reminisce on the 4 W’s and 1 H of Woo Commerce and be reminded of the numerous advantages of WooCommerce over traditional e-commerce solutions:
- What is WooCommerce and what are its capabilities?
In layman terms, WooCommerce is a free open source e-commerce plugin which is available for WordPress. It can be used for small-scale and large-scale merchants alike and has been recently integrated into Facebook as a means to expand advertising done on the social network. WordPress is a great website with many tools and possibilities and thanks to the WooCommerce Plugin, a WordPress plugin which is well-matched with a wide variety of merchants and sellers, the possibilities of expanded marketing and advertising effectively multiply.
The main premise of the use of WooCommerce is to sell products effectively and conveniently for both the buyer and the seller. WooCommerce can mostly be used to publish a range of different types of products in both physical and digital forms in all shapes and sizes. You will be able to offer product variations, numerous configurations, and instant access to your shoppers, and even sell goods which are not directly available from your own web store by linking to different online marketplaces.
Take advantage of premium extensions on WordPress which allow you to offer bookings, memberships, and recurring subscriptions. Perhaps you’d like to sell monthly subscriptions for physical goods, or offer your members a discount on digital downloads? It’s all possible.
- Where is the implementation of WooCommerce possible?
WooCommerce is in no way an exclusive plugin. It can be used across the board on any site established on WordPress as an effective solution to your e-commerce needs. Moreover, it can now also be used to provide merchants on Facebook an efficient alternative to traditional marketing and advertising techniques. Any person with an intriguing business proposition can create a page on WordPress and install the WooCommerce plugin.
- Who can make use of the WooCommerce platform?
WooCommerce is a free WordPress plugin which can be installed and activated like any other plugin available on WordPress in order to function. Additionally, WooCommerce is a free plugin which is open source, which means you DO NOT need to know how to code. The plugin does not require any licenses and only requires you to purchase the hosting on the website.
You can also modify your website on WordPress as you see fit, and with easy usage and accessibility to a magnificent number of themes, true personalisation of your website can be achieved with little difficulty. Due to all of these points and more, WooCommerce is a plugin which can be used by almost everybody, at little expense.
- Why should you use WooCommerce over other e-commerce tools, such as Shopify?
The advantage that the WooCommerce plugin has over other, traditional e-commerce tools can be derived from the increased accessibility available when you install WooCommerce on WordPress.
What this means is that the modification of anything about your online store is limited to what the platform you have signed up with allows you to do, either through options available on settings panels or with the aid of the support team of the respective platform. Essentially, what this means is that if a modification you wish to make to your site on the platform is not sanctioned by the platform itself, then there is no way for you to make your desired changes.
Additionally, most e-commerce solutions; such as Shopify; are platforms created solely for the purpose of establishing an e-commerce business store. This means that in most cases you will want to keep them separate from your other/main business website. As a result, you will end up with two websites: the store and your normal site. This is particularly true if the e-commerce web page is only one of the components of your business, and you want to have a standard website for other purposes as well.
For better understanding, we can pick up a specific platform such as Shopify and compare it directly with the WordPress Plugin, WooCommerce, to truly notice the difference in accessibility and ease of use.
First and foremost, Shopify is a subscription-based tool and service. You sign up on the platform, get your online store created, and it stays online for as long as you stay subscribed to Shopify. Comparatively, WordPress and WooCommerce is a free, open-source tool. You can avail the software for free, and have everything installed on your browser of choice (plugins etc.). Users on Shopify can only modify their web stores to the extent till which the platform approves and no further, whereas WooCommerce allows you to modify your store as you see fit.
Additionally, you can make use of a limited number of website designs and themes when you enlist on Shopify however; WordPress has a wide variety of themes available for use; numbering in the tens of thousands. Another advantage of using this WordPress plugin is the ability to merge a pre-existing website you may have on WordPress with your newly crafted e-commerce store.
Lastly, the singular caveat that can be found within the WooCommerce system is that hosting, unlike on other hosting platforms such as Shopify, is not included – you will need to purchase hosting separately.
- How can you create an online store with WooCommerce on WordPress?
First things first, you need to get a domain name and purchase the web hosting. You can accomplish this by visiting web-hosting websites such as bluehost.com and ipage.com. A domain name is the unique address of your store on the internet. A hosting service is basically a remote computer that stores your website and serves it to visitors. Picking out a domain name will require you to commit to a brainstorming activity as you will need to come up with a unique and catchy domain name that is easy for your website visitors to grasp. If you already have a website and wish to expand on your pre-existing website with this e-commerce store, then you can simply name your e-commerce store a varied rendition on your business site.
The next step that you need to undertake is the installation of WordPress to your hosting account alongside the installation of the all-important WooCommerce plugin which will allow you to undertake most of your business ordeals. Proceed to set up the essential pages such as “Shop”; a page where your products will be displayed; “Cart”; a page where customers will go to view their added items; “Checkout”; where customers pick their preferred choice of delivery alongside their preferred payment option; lastly, “My Account”; which lets users manage their accounts, register for newsletters and receive promotional offers in email.
These pages will be seen first by a visitor when they log on; Make sure that these home pages have concise text and are exceedingly eye-catching as this is where the products will be displayed. The design needs to be clear and not confusing in any way. A visitor who is confused will not be inclined to buy anything.
Furthermore, you should ensure that your e-commerce store is responsive and optimised for mobile phones. If we focus on a study on the American demographic, around 77% of people own a smartphone. And according to another study, 61% of mobile visitors will leave your website and go to your competitors, if they have a frustrating mobile browsing experience. In simple terms, making sure that your website is optimised for mobile is crucial.
Orders are created when a customer completes the checkout process and are visible only by Admin and Shop Manager Users. To manage orders in WooCommerce, you have to make use of a management page with a table providing information about each order individually such as order status, order ID, time and price etc. Besides managing orders you can create reports. The reports you create can show you how many products you have sold in a certain amount of time. You can sort reports by product category, by products and by date.
You can, and should, take advantage of all these tips to successfully launch your e-commerce store with WooCommerce, an effective and efficient plugin available for free on WordPress.
Contact us now at firstname.lastname@example.org for efficient implementation of e-commerce into your website!