Social Media Management
Managing your social media presence so you can focus on your core business. Social Media Management is an ideal arrangement to target the correct potential customers and build a long lasting relationship with them by interacting with them and directing them to your store thus increasing footfalls.
Social media holds immense potential for companies that are looking to get closer to their potential customers, and by doing so, increasing their revenue, cost reduction and efficiency. However, using social media as a channel for customer engagement will fail if the traditional CRM approaches are not reinvented.
According to IBM research, there is a large perception gap between what the customers seek via social media and what most companies have to offer. Consumers are far keener on obtaining tangible value, suggesting businesses to their face might confuse their own desire thus proving harmful for customer intimacy with consumers’ motives for engaging. Social Media Platforms are grounds you need to tread carefully on so as to not disrupt your relationship with your customers.