Advanced Keyword Research Tutorial
How to find best keywords for your business
Do you feel your keyword research is in a state of total mess? Do you turn to a keyword research tool and start firing random keywords? What is wrong with this approach is that your competitors are doing the exact same thing. So, the most of the keywords you will find by using this outdated technique are the keywords that are insanely competitive.
In this tutorial we will talk about a Keyword research blueprint that will work really well for your business. Using this blueprint you will be able to uncover keywords that your competitor doesn’t know about.
Step 1: Identify your customer Persona
This is one of the most vital step that most people skip. The question you must be asking yourself right now is that what does Identifying your customer persona really means?
Lets understand and answer this question with the help of an example. Let’s assume that your site sells SEO training products to several small and medium sized businesses. Now most people who are at a position similar to yours would open up a keyword research tool and start typing in things like SEO training and SEO courses.
What’s the problem with this approach? Firstly, your competitor is doing the exact same thing as we have mentioned before, which will result in you and your competitor running into the exact same keywords. But, more importantly this approach also ignores an important fact about your customer and that fact is that your customer spends 99% of the time NOT searching for what you sell! This means that if you only target your customer when they search for the exact thing you sell you are missing out on the hundreds of other opportunities to get in front of them.
For example, you may find out that most of your customers were SEO agencies. What you can do in this particular case is you can go to forums and online communities where SEO agency owners tend to hang out. This way you can identify what your target customers are searching for when they are not searching for SEO training.
You will be able to identify and discover dozens of keywords that your target customer is typing into Google that were related to your products but had nothing to do with SEO training. You may find keywords like; On page SEO, list building, how to get more traffic and SEO tools.
As you target these words, you have the opportunity to get your business in front of thousands of target customers every day. When your target customer wants and is ready to buy your business is the first thing that will come to his or her mind. These are the advantages associated with keyword research that is related to your customer’s persona. All you need to do is identify your customer. For example, lets assume you run an online flower shop you might say; your customer is a bride and getting ready for her upcoming wedding. Once you have identified your customer persona all you need to do is find out the topics your customer is interested in.
This leads us to our next step in our keyword research blueprint.
Step #2 Find customer topics
You now need to find topics that your customers care about or are interested in. How do you find these topics? To find topics your customer is interested in all you need to do is identify and go to where your customer hangs out or spends his time online. Once identified, look for topics that your customer tends to discuss and that’s it.
Let’s understand this with the help of an example;
Let’s assume that your customer hangs out in places like Reddit, YouTube, Pinterest, industry blogs and niche forums. Once you have identified where your target customer hangs out, now you should keep an eye out for topics that are important to them. For example, your customer might be interested in link building, you should dig in further and find at least 5 topics that your target customers talk about in online communities.
Once you have fount sufficient number of topics, its time to move to step number 3.
Step # 3 Keyword Idea Generation
Now what you need to do is drill down into finding keywords. Here are 4 important tactics for finding on tap keywords that you competitor might now know about:
To be able to use this strategy, head over to Google and type your topic into the search field but do not press enter. Take a look at the keywords Google suggests for you.
These are usually long tail keywords that you can go after. As a quick pro tip, put a few spaces before your keyword. This will show you a completely different set of keyword ideas.
Next, we have:
Quora is a huge community of people that ask and answer question on almost every topic under the sun.
All you need to do is search for your topic in Quora and see which keywords show up.
Similar to Quora, Reddit is a massive community where people discuss a variety of topics. All you need to do to be able to use Reddit for your keyword research is head over to Reddit and search for your topic.
When you find a thread which is related to your topic, keep an eye on the words and phrases that tend to repeat and these can make amazing keyword ideas.
Google’s searches related to Feature
To use this feature all you need to do is type your topic in to Google and scroll down to the bottom of the results. Google will then show you searches related to the keyword you just put in. You can use these keywords to target your content.
To use this feature you just need to go to Wikipedia and type in your topic and then look at the other entries that the article links to. You will see that these links are usually closely related topics and might also be potential keywords themselves.
You should also make sure to check the table of contents for the entry as it also contains the keywords that are very closely related to your topic.
Now that you have the list of potential keywords it’s time to choose the best ones from the list.
Step # 3 Analyze each keywords Commercial Intent
You can choose which keywords are the best from your list of potential keywords by analyzing the commercial intent of each keyword. Your keyword might generate a lot of traffic and attract a lot of attention and generate a lot of unique traffic every month but does that guarantee that you can monetize all that traffic?
Well, Not always!
This is why you need to keep a close attention towards a keyword’s commercial intent. Commercial intent for a keyword shows how likely is someone who is searching for that particular keyword to buy from you.
Here is the way to find out whether or not your keyword has a high commercial intent or not:
1. Head over to the Google keyword Planner.
2. Type one of your potential keywords.
3. Take a look at the suggested bid column
This will show you how much money advertisers are spending in AdWords for a single click from this keyword. The higher the suggested bid the more valuable a particular keyword is.
Another simple trick to increase commercial intent is to see how much AdWords Ads appear in Google when you search for your keyword. If you search for your keyword in Google and lots of AdWords Ads appear this means that lots of people are chobbing at the bit to bring those searchers to their site.
Step # 5: Search volume and Keyword Trend
The last step is to look at each keywords search volume. Previously, Google used to show you exact search volume numbers in Google Keyword Planner, unfortunately this is no longer the case. Don’t lose heart, there are at least two freemium tools that can do the job for you.
The first is SEMrush.com
Simply type the keyword into SEMrush and you can see how many searches that particular keyword gets every month
You can also use kwfinder.com
Just simply put your keyword in the tool and you can see the exact amount of searches that particular keyword gets every month.
Before you get on with deciding your keyword you need to know this one last step. Although this step is completely optional but it may prove to be very important in finding the best keywords for your business. The step is to look at your keywords growth rate in Google Trends.
Take this for an example, let’s assume that you found two keywords with a similar search volume and also a similar commercial intent and are having a hard time deciding which one to pick. When you look at Google Trends you will notice that out of the two, one keyword is growing in popularity while the other one is losing popularity.
Logically, you would want to go with the keyword that is gaining popularity.