5 brands that helped pave the way to the future with Virtual Reality
Virtual Reality in a nutshell:
The term “Virtual Reality” has been mentioned as far back as 1958 however, innovations regarding this technology have only cropped up recently. Thanks largely in part to the commitment of Facebook CEO Mark Zuckerberg to further technology on all fronts, and acquiring the company behind the Oculus Rift Virtual Reality Headset in 2014 for a hefty $2 billion USD.
Virtual Reality can be described as an immersive, computer based experience with no current equal. It is by no means a brand new creation.
Mark Zuckerberg aimed to reinvent the wheel of online interactions you can have with your friends and family and in the process encouraged others to create their own Virtual Reality peripherals; Sony has the PSVR, coupled with the PlayStation 4; HTC has the Vive and Samsung has the Gear VR. With such rampant competitiveness among these devices, a lack of innovation would be appalling.
Moreover, the introduction of these new peripherals has shoved Virtual Reality centre stage and under the spotlight. As a result, numerous brands have tried their hand at creating an immersive and enjoyable experience featuring Virtual Reality for their consumers.
In this article, we’re going to delve into some marketing campaigns by brands that have tried to implement virtual reality to some extent.
Samsung Official TVC: Ostrich:
The innovations made within the field of Virtual Reality came primarily to allow the users of the technology to accomplish what they could not; Samsung has time and again proven it is committed to providing their consumers with a platform to achieve what was once considered impossible. Samsung not only helped viewers revel in the rolling waves of Tahiti (an island in French Polynesia) but now they are redefining the boundaries of possibilities for animals as well.
Samsung slapped a Virtual Reality headset onto a 7-foot, 100 kg flightless Ostrich and showed consumers that they were willing to push boundaries, all the while underscoring #DoWhatYouCant.
This ad campaign for Samsung’s new flagship device was unveiled at the Cannes Film Festival 2017 and has already accumulated almost 25 million views on YouTube.
Lowes Home Improvement Labs, the Next-Gen Holoroom
The home improvement giant has taken its first foray into the world of virtual reality by giving its customers the opportunity to get a hands-on approach to their home-improving needs without actually setting their hands on any tools.
With the next generation Holoroom, Lowes Home Improvement created an ideal space for customers to take all the wild and crazy designs and styles for a room they may have in their minds and bring them to life in Virtual Reality.
Customers put on the Virtual Reality headset and are immediately transported to the blank canvas which will eventually be crafted into the room of their choice, with help from an attendant employee from Lowes.
The video has accumulated almost 40 thousand views since it was posted last year.
Red Bull Air Race 2015:
Red Bull gives flying and virtual reality enthusiasts alike an enticing and engaging experience to be a part of. Viewers are placed directly into the cockpit seat of an Air Racer, in the middle of a lap of the Ascot Racecourse in England.
Dew VR Bristol with Dale Jr YT 360 | Mountain Dew
This was not Mountain Dew’s first foray into the field of virtual reality, but this was definitely one of my favourites.
Join Mountain Dew and Dale Jr, an American professional stock car racing driver, on an exhilarating ride through Bristol, Tennessee in this 360-degree virtual reality video which is Mountain Dew’s third attempt at curating an experience tailored to please enthusiasts of fast cars and enjoying moments in the present.
This video has garnered close to one million views since it was posted in 2015. A playlist of this brand’s attempts at virtual reality/360 videos can be viewed here.
Marriott Hotels’ Virtual Travel Experience:
The Marriott Hotel is looking to provide its customers with a premium travelling experience which will not even require them to leave their homes. In the video below, the Marriot Hotel provides you with a behind-the-scenes look at the technology they used to make the ground rumble beneath your feet and the wind flow through your hair; without the need of leaving your home.
Looking To the Future:
Major players like Facebook, HTC and PlayStation are pulling out the big guns by pushing the boundaries of what can be achieved with virtual reality; many businesses and brands have been coerced into investing in this technology thanks to the constant push for innovation to provide consumers with engaging experiences to get excited about their brands.
What are some marketing campaigns (which made use of virtual reality) that you found especially engaging? Do you need digital marketing services for your brand? Leave a comment below!